As a designer, I’m always looking for good books and tutorials so I can keep up with all the latest software changes and design trends. I started out when print design was the only kind of design–when designers were just toying with the idea of computers. I actually remember a group of designers at a party laughing at the idea of computer design taking over–ouch. I hope they survived the transition. I think print production is a weak area for a lot of newer designers who are more accustomed to designing for the web. The other day I found the solution to this problem: Real World Print Production by Claudia McCue. This is a terrific book! It covers the print production basics and has some excellent software specific tips. The author really knows her subject and writes about it in an easy-to-read style. It’s infused with humor too–in the preface, she writes:
You know you’ve been in printing a long time if:
- Your grocery list has hanging indents
- Your driver’s license lists your eye color as PMS 5757
- Your shoe size is 6 1/2 plus 1/8-inch bleed
- You refer to painting your house as a two-color job
- You decide to write a book called Real World Print Production
Love it! If you can only afford one book on print production, this is it!