Remembering the “Social” in Social Networking

I have two Twitter accounts – one for the design business and one for a more personal nutrition blog. I’ve been noticing that people in the nutrition community talk to each other on Twitter all the time – they respond to tweets and actively participate in the community. However, the design community posts seem to be mostly self promotion and link sharing just to maintain a certain frequency of posting. There’s very little communication. Tweets with questions tend to go unanswered and I don’t see nearly as many @ reples. I think we in the design community need to balance things out a little more and remember the “community” part of the picture. I’m guilty of it too — on a busy day it’s much easier to just put a link up than it is to talk with others, write something original, or help someone troubleshoot an issue.

Personally, I think it’s better to tweet less frequently and put up quality content than it is to post a link to something that’s already been tweeted 500 times. Self promotion has its place. It’s important to share what you’re working on, post launch announcements, and share your excitement when you land a new client, but it’s also important to share some knowledge or advice when another developer is lost and asking for help or suggestions. We all tend to be very busy and our work is stressful, but the value of human exchange is worth the time and effort.


  1. Hi Deborah,

    Thanks for your interesting and informative post. I resonate with a lot of what you say.

    As a Nutritionist/Health Coach I have been overwhelmed with just the kinds of tweets and posts you mentioned. I have been reluctant to participate in said activities for that reason. I do feel good about sharing original content though. THAT I could get behind!!

    Thanks for the inspiration :-)!

  2. Thanks for this Debbie – I chant your mantra all the time to folks:

    VALUE, VALUE, VALUE when posting anything anywhere on-line, the rest is just shameless promotion that viewers are now disregarding much like advertising and often know it is such!

    Always a pleasure to read your great posts!!!!


  3. Linda and Jenny – thanks for your comments! Linda, I can see how it could get overwhelming. I think it’s all about balance.

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